The past few years has seen the explosion of social media in the form of Facebook, Linkedin and Twitter. Purple has been on the cusp of this innovation by helping clients exploit these new opportunities.

Examples of Purple's work include integrating applications with multiple social networks, facebook apps, and the biggest example is 3B.

Case study - 3B

3B is a revolutionary social shopping experience. Women in particular enjoy browsing while they shop, and the addition of avatars enables friends to go shopping plus empowers shop assistants in a way not seen on the web before.

Purple was involved in developing all aspects of 3B's software: the desktop application including the 3D engine and avatars, backend server, chat server, as well as the integration with retail sites.