In addition to consulting numerous start ups, Purple has the experience of incubating companies itself. In the case of award-winning the site grew phenomenally from launch and was successfully sold to the organisers of the racing series.

Our own involvement with start ups means that Purple fully appreciate the need to conserve money when you're launching. More importantly, on numerous occasions Purple has taken a concept from the seed of an idea through the detailed planning phase and launch. So if you are launching an online business and you are more of an ideas person than a detail person, you've come to the right place. We'll happily share our ideas with you as well.

Over the years Purple has developed a set of processes which work well. We believe in the Lean Startup model. Below is an abbreviated version of our process: